Activation — the framing step

• There is no framing step today — /app/kyc redirects straight into a 26-field form.
• States the payoff, the cost in minutes, and what to have ready, before asking for anything.
• 'Progress is saved' is what makes a long flow feel safe to start.
• This is the top of the 47% leak: 1,390 signups → 731 KYC submissions.