Sample picture beside the instruction — most patients have never seen the standee, and 'point at the QR code' assumes they know what they are looking for.
Its job is the clinic-counter QR → deep-link into apply for that clinic. Provider-sourced with a clinic attached converts at 26.3% vs 7.9% with none.
QR glyph, not a camera icon — camera reads as 'upload a photo'.
Deep-link rails already exist (locationId, signUpLocationId, locationLimitOverride + secret, TenantProvider). No scanner exists in the app today.
Physical standees across the network are an ops rollout, not a build task.